The last few months have probably been the most exciting, most intensive few months I have yet to experience in my life. I have been meeting some of the most amazing people, sharing ideas and collaborating with some pretty fantastic Canadian businesses.
When I lived in Asia my Mom would often say I should be keeping a journal of my experiences so I will remember them forever. I loved the idea but never really committed to it.
So as I get ready for what I think will be the craziest 4 weeks of 2010 as the owner of BOBA I have decided to document the ride. Being an entrepreneur is not an easy job but it is so exciting. The passion I have for what I do radiates and grows stronger every day. I love looking at my product, hearing feedback about it and getting elbows deep in papers to prepare what’s in store.
The next few weeks are going to be exciting. My new website launches within days and it is pretty fabulous. I had my photo shoot yesterday with Joseph Saraceno and what a great day – check out the pictures below for a sneak peek behind the scenes!
Come Friday I am hitting the road. It will be me, my dad’s Ford pick-up truck, a rolling rack, my collection and a mannequin. I will spend a few days in Regina and then make my way to Alberta. While in AB I will be in Calgary, Edmonton and various cities in the surrounding area.
If you know of any stores that would be a great fit for BOBA please send me a note and I will get in touch.
Once I return at the end of March I will be launching BOBA Private Shopping Parties. Get your girlfriends together and host a party in the privacy of your own home. I will have a full range of sizes in the entire product line and provide ideas on how BOBA Fashionable Basics can be coordinated with existing pieces in your wardrobe to flatter your blossoming belly.
Jump in the passenger seat and stay tuned for the exciting journey to the prairies.
For the Love of Fashion,
xoxo
aLi m.
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